2012-07-06 / Business

Dressing to express

Hurt Reynolds offers clothes with a twist
STORY AND PHOTOGRAPHY
BY CAROLINE KERAS


Curt Vezina and Andy Rossman show off their many styles of t-shirts. For more information on Hurt Reynolds, visit their web site at www.hurtreynoldsclothing.com. Curt Vezina and Andy Rossman show off their many styles of t-shirts. For more information on Hurt Reynolds, visit their web site at www.hurtreynoldsclothing.com. This is the mantra that Hurts Reynolds Clothing Co. creator and owner Andy Rossman took to heart when he set his first T-shirt into the world almost two years ago.

He had always thought that designing would be interesting, but had never really acted on his inclination. Tired of people not following through on what they said they wanted to do, Rossman decided to follow through on his aspiration.

He designed a shirt and, as a joke, showed his friends to test the waters and see what they thought. He was stunned by the response.

“It just sold like crazy,” he said.

Rossman then got a bit of help with his venture. While at Rossman’s home to purchase a shirt, friend Curt Vezina offered to help in any way he could.

One of their first tasks was to hire friend Mike D. to design future T-shirts. From adding moustaches onto the Bruins symbol to brass knuckles bearing the Hurt Reynolds name, they try to be unique in what is created.

“We try to make shirts that we would wear,” he said.

Now, nearly 30 designs since Mike D. began his work, Rossman cannot help but reflect on how far they have come.

“We just try to pretend that the first three or four shirts didn’t happen. They were pretty bad. We didn’t know what we were doing,” he said.

Hurt Reynolds is expanded beyond T-shirts as well. They have since begun hats, shorts, women’s tank tops, and basketball jerseys

The designs are not the only way Rossman and Vezina try to be original. The name came from a friend saying after a music festival at the Palladium in Worcester that he was “hurt reynolds” from the night of parting. While the group originally thought that it would be a great name for a band, other time commitments eventually got in the way and the band never came to be. The name was resurrected, however, when it came time to create the company.

They haven’t lost their musical roots, however. To help promote their brand, the company sponsors various bands that are currently on tour to wear their clothing on stage. Some of the bands include Disaster Prophet, Full Blown Chaos, Confuria, and Pathogenic. They also sell their clothing at the events, as well as on the company’s Web site www.hurtreynoldsclothing.com.

For the creative duo, having grown up around the underground music scene, focusing their brand around music was natural.

“We just felt at home there,” said Rossman.

When a band contacts them via Facebook about sponsoring them, the men try to find out as much as they can about the band, often attending their shows, before agreeing to work with them.

These trips are often tricky to plan however, since both Rossman and Vezina have families and full time jobs. Rossman is a cook at a nursing home and Vezina makes parts for jets. Rossman admits that the extra time they have to devote to Hurt Reynolds may take a toll on them emotionally at some moments. While they would love to eventually be able to make this their full time, for now they are just having fun doing something they enjoy.

“At the end of the day, we do love it and believe in it 110%,” he said.

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